type: rule
timestamp: 2026-06-20
tags: [taste, mcq-learned, branding, seo]
timestamp: 2026-06-20
tags: [taste, mcq-learned, branding, seo]
User prefers per-product brand over family chrome
User prefers per-tool brand over family chrome
User prefers per-product brand over family chrome
The rule
When a product has its own subdomain and its own audience (a tool site, a calculator app, a niche utility), default to pure per-product branding over family-chrome consolidation. The Oriz logo + family-site-switcher go in the FOOTER fine print only — not the header, not the homepage hero.
Evidence
| Date | Choice offered | Choice picked | Recommended |
|---|---|---|---|
| 2026-06-20 | Sub-brand + family chrome vs Pure Oriz brand vs Pure tool brand | Pure tool brand | Sub-brand + family chrome |
How to apply
- Tool subdomains (15): no Oriz logo in header, only in footer.
- Catalog sites (books, ncert, cards): same — own brand front-and-center.
- Personal sites (me, blog, journal): Oriz brand IS the personal brand, so the rule doesn’t apply — those keep family chrome.
- Hub site (oriz.in apex): keeps full Oriz branding by definition.
Why
User’s own product positioning: each subdomain competes with category
incumbents (TinyPNG, ilovepdf, etc.) on Google search. Visiting pdf.oriz.in
should feel like a focused tool, not a portal. Brand fragmentation is the
price; ad RPM and category SEO win is the payoff.
Source
Mined from MCQ override 2026-06-20 per ~/AGENTS.md AskUserQuestion
learning rule.